What you'll say by the first snow day.
A small school runs on a handful of people. Here's what we expect each of them to say once the website is a text away.
THE OFFICE MANAGER, 5:48 AM
Made for the people who keep small schools running.
Pick a person. See their week today, what they'll text us, and what you'll hear from them after.
THE OFFICE MANAGER
Office manager or registrar
THEIR WEEK TODAY
Answers the phones, takes attendance, and somehow became the webmaster too. Updates wait for a quiet afternoon. There never is one.
WHAT YOU'LL HEAR
- “The snow day notice was up before the first parent called.”
- “I don't log in to anything. I just text it.”
- “Last year's calendar is finally gone.”
WHY WE'RE SURE
Priority 1: 1 hour
Closures, weather and safety notices go live within the hour, every time.
WHAT THEY TEXT US
THE PRINCIPAL
Principal or head of school
THEIR WEEK TODAY
Owns enrollment and the budget. Hears about the website from the board, and never hears from the families who skipped the tour.
WHAT YOU'LL HEAR
- “One new family covers the whole year. That math works for my board.”
- “I approve changes between meetings. It takes ten seconds.”
- “Nobody tells me the website is out of date anymore.”
WHY WE'RE SURE
60% of one year's tuition
Priced below one student's tuition, so a single new enrollment covers the year.
WHAT THEY TEXT US
THE ADMISSIONS
Admissions director
THEIR WEEK TODAY
Gives the tours, answers inquiries and chases follow-ups. Has no idea which families found the school online.
WHAT YOU'LL HEAR
- “Tour requests come straight to my inbox, with the child's grade.”
- “I can finally see which months bring in the most inquiries.”
- “Open house dates go up the day we set them.”
WHY WE'RE SURE
Inquiry tracking
Every site is designed around tour requests and inquiries, and you can see what it brings in.
WHAT THEY TEXT US
THE TEACHER
Classroom teacher
THEIR WEEK TODAY
Has class news, field trip photos and a science fair to brag about. Doesn't have a login, and doesn't want one.
WHAT YOU'LL HEAR
- “My class news went up the same week.”
- “I sent the field trip photos from the bus.”
- “Parents actually see what we're doing in class.”
WHY WE'RE SURE
Priority 2: 2 days
Events, news, staff and photos go live within two days, after your school approves them.
WHAT THEY TEXT US
THE BOARD MEMBER
School board member
THEIR WEEK TODAY
Checks the website before every meeting. Notices when the staff page still lists people who left two years ago.
WHAT YOU'LL HEAR
- “The site finally looks like the school we are.”
- “It's one line in the budget, and one enrollment covers it.”
- “No more 'who has the website password?'”
WHY WE'RE SURE
Rebuilt, then kept current
We rebuild the site around your brand, then keep it current by text. Nobody on staff learns an editor.
WHAT THEY TEXT THE BOARD
THE PARENT
A family looking at schools
THEIR WEEK TODAY
Comparing three schools on a phone at 10 pm. Leaves any site that is hard to read or still shows last year’s dates.
WHAT YOU'LL HEAR
- “I found the tour button in two seconds.”
- “The calendar was current, so we trusted the school.”
- “It worked on my phone. The other two schools' sites didn't.”
WHY WE'RE SURE
Built for tour requests
A tour button on the first screen, a short inquiry form, and a site that reads well on a phone.
WHAT THEY TEXT HOME
Things you'll catch yourself saying.
- “Up before first bell.”OFFICE MANAGER
- “Wait, it’s already live?”TEACHER
- “I just reply APPROVE.”PRINCIPAL
- “Found the tour button in two seconds.”PARENT
- “The closure notice beat the phone tree.”OFFICE MANAGER
- “Nobody in our office is the webmaster anymore.”OFFICE MANAGER
- “One new family covers the year.”PRINCIPAL
- “Booked a tour from the soccer field.”PARENT
- “I sent a flyer photo. It came back a web page.”OFFICE MANAGER
- “Tour requests land in my inbox.”ADMISSIONS
- “No more “who has the login?””BOARD MEMBER
- “Field trip moved. The website moved with it.”TEACHER
- “Ten seconds to approve, between meetings.”PRINCIPAL
- “The open house dates were right, so we came.”PARENT
- “It looks like the school we are.”BOARD MEMBER
- “We know which families found us online.”ADMISSIONS
What you'll hear around the office.
Every line here is what we expect someone at your school to say once updates are a text away. Filter by what matters most to you.
SPEED “The snow day notice was up before the first parent called.”
THE OFFICE MANAGEROffice manager or registrar MORE TOURS One new family covers the whole year. That math works for my board.
THE PRINCIPALPrincipal or head of school MORE TOURS “Tour requests come straight to my inbox, with the child's grade.”
THE ADMISSIONSAdmissions director SPEED “My class news went up the same week.”
THE TEACHERClassroom teacher MORE TOURS The site finally looks like the school we are.
THE BOARD MEMBERSchool board member MORE TOURS “I found the tour button in two seconds.”
THE PARENTA family looking at schools EASE “I don't log in to anything. I just text it.”
THE OFFICE MANAGEROffice manager or registrar EASE “I approve changes between meetings. It takes ten seconds.”
THE PRINCIPALPrincipal or head of school MORE TOURS “I can finally see which months bring in the most inquiries.”
THE ADMISSIONSAdmissions director EASE “I sent the field trip photos from the bus.”
THE TEACHERClassroom teacher MORE TOURS It's one line in the budget, and one enrollment covers it.
THE BOARD MEMBERSchool board member MORE TOURS “The calendar was current, so we trusted the school.”
THE PARENTA family looking at schools EASE “Last year's calendar is finally gone.”
THE OFFICE MANAGEROffice manager or registrar EASE Nobody tells me the website is out of date anymore.
THE PRINCIPALPrincipal or head of school SPEED “Open house dates go up the day we set them.”
THE ADMISSIONSAdmissions director EASE “Parents actually see what we're doing in class.”
THE TEACHERClassroom teacher EASE No more 'who has the website password?'
THE BOARD MEMBERSchool board member EASE “It worked on my phone. The other two schools' sites didn't.”
THE PARENTA family looking at schools
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